i may have slightly overstated, let's take the New London by collinswood. standard size 48 x 40 is $1600 Cherry pre-finished and finished. Durrango facing is $1100 including hearth. so that's $2700 for standard size plus installation, maybe $1000 or less, so less than $4K. I'm not sure how they measure standard size, but the width of my the brick shown is 69 inches.....So if I went with a different wood and finished myself, price would come down considerably.