Since I do energy audits...i know what you do want.
Start out with an inexpensive audit, One where you use no infrared cameras and blower doors. You will only waste money finding areas that needed air sealing or more insulation already.
Start out with your basement. Do you have insulation around the band joists(outter perimeter) that is installed as if it was a wall section...up and down direction with fiberglass.
Air seal your sill plate and foundation connection. Spray foam works really well.
Does your basement have a hatchway..is it insulated.
Next check weatherstripping around the home.
Then go to the attic, and check insulation levels.
Do you have your attic hatchway wetherized and insulated? If not do so.
Then call in the guys with the fancy gizmos, they will actually find more areas and not waste time with the big 3 you already fixed.
And if your house gets to tight , they can help you with negative pressures in the home, so you do not get sick.
This is not a DIY issue to fix, to many variables are very different with each individual home. Of course , you can do what you want, but I have been at this a long time, and I actually get to inspect the horror stories.