Installing accent lights

I'm going to be installing outdoor "up lights" (single floods mounted low on the brick) and I'm not sure how to go about it. How do I get the wire to the light without exposing a bunch of conduit?

 

Why not use stake lights with low voltage lighting with the lights stuck in the ground. Then there's no exposed wiring.

 

Ah yeah, stake lights would work better.

 

Not what my customer wants. Not sure that Low voltage would be bright enough.