It's just like everything else, you get used to it. It's just cabin fever... People stock up on "their things" like canned goods or ingredients to make bread etc. before February. I hardly ever drink, but that's our Professional sport here. The real crazy people drive their trucks out on the lake and Ice fish, but they have heated tents...I could not take that cold Spicoli43. I used to go to Chicago in January to the Houseware's Show. Burrr!! at McCormick Place right on the lake. One year it was minus 74 degrees. They cancelled school and other things. Good thing we were at the Ritz Carlton which has everything you need when you have to stay inside.
It turns out worldwide temp extremes have gone from -130F to +130F, way wider than I thought.Wow, I didn't think someone would do a "fact check" on what I said. Yes, it was probably windchill. It was back late 80s early 90s. I do remember hearing the news that morning stating the schools were closed because of the cold.